KALI FOUNDATION

Mucho Films

Branding + Web Design

Brand Identity & Website

Services

Brand IdentityWeb DesignArt DirectionWordPress Development
Mucho Films

Screenshots

A studio identity built to move

Details

Challenge

Mucho Films, an audiovisual production studio based in Mexico City and Buenos Aires, needed a brand identity and website from scratch. The studio works across film, music videos, branded content, and live corporate events with a diverse roster of directors and producers — but had no cohesive visual identity or digital presence to match the quality of their work. They needed a brand system that felt cinematic and bold, and a website that could showcase a reel-driven portfolio while communicating the breadth of their services to prospective clients and collaborators worldwide.

Approach

Javier designed the full brand identity from the ground up — logo, color system built around a dark cinematic palette with a vibrant orange-red accent, typography pairing Bebas Neue with Montserrat, and a visual language that carries across print, digital, and motion. He then designed and built the website in WordPress with Elementor, creating an immersive video-first layout with dedicated sections for Reels, Works, Directors, Services, Equipment Rental, and Contact. Alejandra managed the client relationship, content strategy, and project coordination between Mexico City and Buenos Aires throughout the six-month engagement.

Javier

Design Lead

Alejandra

Managing Director

Date

2023–2024

Technologies

Brand identity, web design, and WordPress development · Content strategy, client management, and project coordination